To successfully recruit new families, a well-planned and robust pack program is crucial. Use the links here to complete your Pack’s annual “Ideal Year of Scouting” plan. Once your program is planned you can create a recruitment plan. Use the Idea Books below to work through your Fall recruitment plans.
Setting Up Your BeAScout Unit Pin from Boy Scouts of America on Vimeo.
Successful recruitment happens when families have been invited to come. The most common response to “Why haven’t you joined Scouting” is “We’ve never been invited”. Many families see our posters, yard signs, and fliers but it does not equate to an invitation. Yes, they are important, but a personal invite is the most successful recruitment tool.
It is important to promote your recruitment events early and often. This requires that your recruitment events are scheduled with enough time to get the word out. Promotion of any recruitment should start 30 days before the event. Use the Promotional Back Dater in Step 1 to get the word out.
Everything done up to now has been so that new families are aware of how, when and where to join Scouting. It is important that every recruitment event is set up so that new families can and want to sign up. Most families come to recruitment events with the intention of signing up. Use these resources to ensure they do.
It is important to engage new families quickly and consistently from the time they sign up. New families want to hear from you, and are excited to start their Scouting adventure. Make sure they get connected with their den and receive personal invites to meetings and activities. Use these resources to consistently engage with new families.
Scoutbook Parent Set Up tutorial (video link)
Family Talent Survey (Cub Scouts)
Parent Talent Survey (Scouts BSA)
100 Pt Commitment Worksheet for Packs – COMING SOON
Now it’s time to Deliver the Promise. It is important that all the fun and adventure that new families were promised happens. Follow your annual program plan and calendar and ensure families are having fun. If you do this Scouts will continue in the program year after year and parents will lean in and volunteer. Membership recruitment is not an extra thing that should be done it is an essential to ensure growth and depth in your Scout unit.
Outdoor Programs Office
1714 Everett Street
Alameda, CA 94501
GGAC Service Center
800 Ellinwood Way
Pleasant Hill, CA 94523
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