STEP 1: Prepare

To successfully recruit new families, a well-planned and robust pack program is crucial. Use the links here to complete your Pack’s annual “Ideal Year of Scouting” plan. Once your program is planned you can create a recruitment plan. Use the Idea Books below to work through your Fall recruitment plans.

Pinewood Derby
Membership Plans
A great result starts with a well-thought out plan. Use this guide - it works for Cubs and Scouts BSA - with your unit leadership to set the course for welcoming new families and preparing the future of your unit. :
Fall Recruitment Guide
Online Registration How-To
BeAScout Pin Updates
Make your unit visible online with a Be A Scout pin on the map. Any search for “joining Scouting” will lead to this. Check out the video tutorial and update your pin today. Check out this video from BSA
Setting Up Your BeAScout Unit Pin
Fee Breakdown
Update your Unit information with new BSA registration fees. Register new families with these fees and collect remaining unit fees between now and the end of the calendar year.
NOTE: The annual national registration fee is nonrefundable.
2022-2023 Everything to do with Registration Fees
Pack Budget Worksheet
New Member Coordinators
Identify a few current families to serve as a the new member welcome team during your recruiting drive. Learn about the . . .
New Member Coordinator Role
Webinars & Training
Scouters locally and around the country have great ideas to share with you!
GGAC Recruiting Training Slide Deck
National Recruiting Webinar Library
Recruiting Webinar Video
Recruiting Webinar Slide Deck
Fun stuff we do
We do a lot of camping; seriously, a lot of camping! Check out what's still on the schedule.
Cub Scout Camping
Family Camping
And, there's more during the year with events like Pinewood Derby and Raingutter Regattas.

STEP 2: Invite

Successful recruitment happens when families have been invited to come. The most common response to “Why haven’t you joined Scouting” is “We’ve never been invited”. Many families see our posters, yard signs, and fliers but it does not equate to an invitation. Yes, they are important, but a personal invite is the most successful recruitment tool.

Cub Scout fishing
Flyers, Posters, & Signs
Distribute flyers, posters and signs at schools, churches, community events, and public places. Contact your District Executive or fill out this form for assistance with a custom order: Download: Recruiting Material Request

2022 Cub Scout Flyer template. This template fits our 2022 Cub Scout Flyer. By providing the information highlighted in yellow to your District Executive, they will print Flyers for you to distribute to your Elementary Schools.
Cub Scout Flyer
Cub Scout Flyer template

Find hi-res and current imagery at the BSA Brand Center for download:
Cub Scout Recruitment Brand Center
Scouts BSA Recruitment Brand Center


Peer to Peer
Friends can hand out cards.
Cub Scout Cards
Scouts BSA Cards
Parents . . . send email to friends. Share your unit fun and join opportunities on social media. Details in the next section.
Text to Join
In 2022, GGAC enrolled in a text to join service making it even easier for a family to join Cub Scouts! Try it for yourself so that you can help new families use this great service.
Text to Join Instructions
Program Guide
Our 2022 Program Guide highlights all of our Scouting Programs, our Council Camps, and the importance of our Youth Protection Trainings. This guide would be useful to provide to those who need more information about Scouting in order to make the decision to join.
Program Guide

STEP 3: Promote

It is important to promote your recruitment events early and often. This requires that your recruitment events are scheduled with enough time to get the word out. Promotion of any recruitment should start 30 days before the event. 

cub scout science experiment
In Person
Hand out Flyers
Have a booth at Community, Church or School events.
School
Tips for using Peachjar 
Peachjar is a program used by many schools for sharing ,non-school events.

STEP 4: Enroll

It is important to promote your recruitment events early and often. This requires that your recruitment events are scheduled with enough time to get the word out. Promotion of any recruitment should start 30 days before the event. Use the Promotional Back Dater in Step 1 to get the word out.

Cub Scout archers
Sign Up Sheet / Roster
Welcome interested families and get their info right away with a sign up sheet.
Download
Contact your District Executive for a sign up roster, and registration packets.
In Person
Cub Scout Recruitment Guide

STEP 5: Engage

It is important to engage new families quickly and consistently from the time they sign up. New families want to hear from you, and are excited to start their Scouting adventure. Make sure they get connected with their den and receive personal invites to meetings and activities. Use these resources to consistently engage with new families.

Scouts fishing from a dock

Resources for New Families

Scoutbook – Parent Set Up Tutorial – Video link

Welcome New Cub Scout Family – English

Welcome New Cub Scout Family – Spanish
Pack Information Form -Fillable

Family Talent Survey – Cub Scouts

Parent Talent Survey – Scouts BSA

STEP 6 Deliver

Now it’s time to Deliver the Promise. It is important that all the fun and adventure that new families were promised happens. Follow your annual program plan and calendar and ensure families are having fun. If you do this Scouts will continue in the program year after year and parents will lean in and volunteer. Membership recruitment is not an extra thing that should be done it is an essential to ensure growth and depth in your Scout unit.

Scouts white water rafting
Resources
Check out our resource pages for activities, training, and guides to help you deliver an outstanding program.
Video Library
Application Manager - video tutorial
A video tutorial on how to use the Application Manager utility effectively.
Video Tutorial

Additional GGAC Resources

Documents

Forms, Flyers, PowerPoint, Signs, etc.

Video Library

Video tutorials and recorded Webinars

Outdoor Program Office
and Scout Shop

1714 Everett Street
Alameda, CA 94501
(925) 674-6130

M-F 9:00am – 5:00pm | 2nd Sa 9:00am-5:00pm

GGAC Service Center
and Scout Shop

6601 Owens Drive, Suite 100
Pleasanton, CA 94588
(925) 674-6100

M-W-F: 9:00am – 5:00pm | Tu-Th: 9:00am – 6:00pm

Pleasant Hill
Scout Shop

508 Contra Costa Blvd, Suite K2
Pleasant Hill, CA 94523
(925) 674-8500

M-F 10:00-1:30 & 2:30-5:00 |  Sa 10:30-3:00

© 2022 All rights reserved, Golden Gate Area Council, BSA

Venturing

Sea Scouts

Exploring

International

Highlander

Shooting Sport

STEM

Scouting for Food

Order of the Arrow