STEP 1: Prepare

To successfully recruit new families, a well-planned and robust pack program is crucial. Use the links here to complete your Pack’s annual “Ideal Year of Scouting” plan. Once your program is planned you can create a recruitment plan. Use the Idea Books below to work through your Fall recruitment plans.

Pinewood Derby
Membership Plans
A great result starts with a well-thought out plan. Use this guide - it works for Cubs and Scouts BSA - with your unit leadership to set the course for welcoming new families and preparing the future of your unit. :
Fall Recruitment Guide
Online Registration How-To
Make it easy for families to find and apply to your unit online.
A video tutorial on how to use the Invitation Manager and Application Manager utilities effectively.
Video Tutorial
BeAScout  Leads & Applications
Unit Guidebook for Online Registration Online Registration Resource page
BeAScout Pin Updates
Make your unit visible online with a Be A Scout pin on the map. Any search for “joining Scouting” will lead to this. Check out the video tutorial and update your pin today. Check out this video from BSA
Setting Up Your BeAScout Unit Pin
Fee Breakdown
Update your Unit information with new BSA registration fees. Register new families with these fees and collect remaining unit fees between now and the end of the calendar year.
NOTE: The annual national registration fee is nonrefundable.
2023-2024 Everything to do with Registration Fees
Pack Operating Budget Template
New Member Coordinators
Identify a few current families to serve as a the new member welcome team during your recruiting drive. Learn about the . . .
New Member Coordinator Role
Webinars & Training
Scouters locally and around the country have great ideas to share with you!
GGAC Recruiting Training Slide Deck
National Recruiting Webinar Library
Fun stuff we do
We do a lot of camping; seriously, a lot of camping! Check out what's still on the schedule.
Cub Scout Camping
And, there's more during the year with events like Pinewood Derby and Raingutter Regattas.

STEP 2: Invite

Successful recruitment happens when families have been invited to come. The most common response to “Why haven’t you joined Scouting” is “We’ve never been invited”. Many families see our posters, yard signs, and fliers but it does not equate to an invitation. Yes, they are important, but a personal invite is the most successful recruitment tool.

Cub Scout fishing
Flyers, Posters, & Signs
Distribute flyers, posters and signs at schools, churches, community events, and public places. Contact your District Executive or fill out this form for assistance with a custom order: Download: Recruiting Material Request

These templates fit our GGAC 2023 Cub Scout Flyers that are already in stock. By providing the information highlighted in yellow to your District Executive, they will print Flyers for you to distribute to your Elementary Schools.
GGAC Cub Scout Flyer
GGAC Cub Scout Flyer template

Find hi-res collateral and current imagery at the BSA Brand Center for download:
National Cub Scout Recruitment Brand Center
National Scouts BSA Recruitment Brand Center

Peer to Peer
Friends can hand out cards.
Cub Scout Cards
Scouts BSA Cards
Parents . . . send email to friends. Share your unit fun and join opportunities on social media. Details in the next section.
Text to Join
In 2022, GGAC enrolled in a text to join service making it even easier for a family to join Cub Scouts! Try it for yourself so that you can help new families use this great service.
Text to Join Instructions
Program Guide
Our 2023 Program Guide highlights all of our Scouting Programs, our Council Camps, and the importance of our Youth Protection Trainings. This guide would be useful to provide to those who need more information about Scouting in order to make the decision to join.
2023 Program Guide

STEP 3: Promote

It is important to promote your recruitment events early and often. This requires that your recruitment events are scheduled with enough time to get the word out. Promotion of any recruitment should start 30 days before the event. 

cub scout science experiment
Tips for using Peachjar 
Peachjar is a program used by many schools for sharing ,non-school events.
Online & Social Media
Social Media Images:
Geofencing Tips
Cub Scout Social Media Images & Playbook
Scout BSA Social Media
In Person
Hand out Flyers
Have a booth at Community, Church or School events.

STEP 4: Enroll

It is important to promote your recruitment events early and often. This requires that your recruitment events are scheduled with enough time to get the word out. Promotion of any recruitment should start 30 days before the event. Use the Promotional Back Dater in Step 1 to get the word out.

Cub Scout archers
Sign Up Sheet / Roster
Welcome interested families and get their info right away with a sign up sheet.
Contact your District Executive for a sign up roster, and registration packets.
In Person
Cub Scout Recruitment Guide

STEP 5: Engage

It is important to engage new families quickly and consistently from the time they sign up. New families want to hear from you, and are excited to start their Scouting adventure. Make sure they get connected with their den and receive personal invites to meetings and activities. Use these resources to consistently engage with new families.

Scouts fishing from a dock

Resources for New Families

Cub Onboarding Flyer -Editable & Fillable

Scoutbook – Parent Set Up Tutorial – Video link

Welcome New Cub Scout Family – English

Welcome New Cub Scout Family – Spanish
Family Talent Survey – Cub Scouts

Parent Talent Survey – Scouts BSA

STEP 6 Deliver

Now it’s time to Deliver the Promise. It is important that all the fun and adventure that new families were promised happens. Follow your annual program plan and calendar and ensure families are having fun. If you do this Scouts will continue in the program year after year and parents will lean in and volunteer. Membership recruitment is not an extra thing that should be done it is an essential to ensure growth and depth in your Scout unit.

Scouts white water rafting
Check out our resource pages for activities, training, and guides to help you deliver an outstanding program.
Video Library

Additional GGAC Resources


Forms, Flyers, PowerPoint, Signs, etc.

Video Library

Video tutorials and recorded Webinars

Alameda Trading Post

1714 Everett Street
Alameda, CA 94501
(925) 674-6130
M-F: 9:00am-5:00pm 

Fairfield Trading Post

1955 West Texas St. Suite 1
Fairfield, CA 94533 | (925) 674-6166
Tu & We 1:00pm-6:00pm | First Sat of mth: 9:00-1:00 
Closed for Thanksgiving Nov 20 -25

Pleasant Hill Scout Shop

500 Contra Costa Blvd, Suite K2
Pleasant Hill, CA 94523
(925) 674-8500
M-F: 10:00-1:30 & 2:30–5:00 | Sa: 10:30-3:00

Pleasanton Trading Post

6601 Owens Drive, Suite 100
Pleasanton, CA 94588
(925) 674-6100
M/W/F: 9:00 – 5:00 | Tu/Th: 9:00 – 6:00

GGAC Service Center

6601 Owens Drive, Suite 100
Pleasanton, CA 94588
(925) 674-6100
M-F: 9:00am – 5:00pm 

Outdoor Program Office

1714 Everett Street
Alameda, CA 94501
(925) 674-6130
M-F: 9:00am-5:00pm

© 2024 All rights reserved, Golden Gate Area Council, BSA

How to verify an out of Council Merit Badge Counselor.

First, try to connect the Scout and counselor in Scoutbook. If that is successful, the counselor is registered and qualified. If unsuccessful, go to the counselor’s home council and search for their Advancement Administrators. Most will have an email address for either the Council Advancement Committee or Professional Advisor. Send an email asking if the counselor has been registered and qualified for the merit badge(s) in question and the status of their Youth Protection Training. Ask California councils if the counselor has completed AB506 training and LiveScan. The unit leader’s “blue card” signature verifies their counselor credentials verification.


Sea Scouts




Shooting Sport


Scouting for Food

Order of the Arrow